The Slavic Virgin human hair has become known as White Gold, as it holds a multi-billion dollar industry. The thin silky structure and the naturally light shade make it the most desirable for Western European clients, who make artificial hair integrations, such as extensions or weaves, from it. Those are utilized to integrate one's natural hair and alter the appearance by making it longer, thicker, layered, or simply a different style.
The average salary of a Ukrainian woman is 250 euros a month. The hair on her head can be sold for almost a full year’s salary. This means that the European hair business thrives as long as Slavic women remain poor and willing to commodify their luscious locks.